Branding and Web Design for an eco-conscious business
Oculus Ltd.
What we did
Branding
UX/UI
Website design
Webflow development
The challenge
Oculus came to us with a website that felt outdated. It was slow, cluttered, and bogged down by an overwhelming amount of content. Built on WordPress, it housed a massive blog but lacked the efficiency and clarity they needed. Their vision? A complete overhaul that prioritized speed, organization, and a clean, streamlined experience.
Our solution
We focused on optimizing performance, restructuring their content, enhancing SEO, and presenting their brand with a polished, professional look. Moving from WordPress to Webflow was a natural choice, offering the speed, flexibility, and ease of use they were looking for.
We started by deep-diving into their goals, refining the visual direction, and mapping out content in the most digestible way. The result was a site with seamless navigation, a dynamic portfolio showcase, and an intuitive CMS—giving Oculus full control to easily add case studies, blog posts, and more.
Updating the brand
A full rebrand wasn’t the clients goal so we focused on refining how the brand was applied. We scaled back the use of pink, reserving it for links and key highlights to create a more balanced, intentional look.
To improve readability, especially in content-heavy sections, we introduced a wide, bold typeface that made text easier to scan.
Throughout the site, we prioritized clear communication while letting their stunning photography take center stage, ensuring the visuals remained a powerful part of the brand’s story.
Simplicity and speed
We took a simple, modular approach to the design, ensuring clarity and ease of use while effectively organizing a wealth of information.
Prioritizing speed and SEO, we kept the design minimal and performance-driven. The result? A major boost in page speed from around 30 to over 90, with a perfect 100 for SEO and best practices.
With Webflow’s CMS, the Oculus team can now effortlessly manage case studies, portfolio items, team profiles, and blog posts. To make ongoing updates even smoother, we provided video training, ensuring they had full control over their content.
Client testimonial
“Matt and Missy were an absolute game-changer for our project. As our fourth web development team, they surpassed all expectations.
I especially valued their open communication, consistent updates, and willingness to answer all of our questions. We had complete trust in their design choices, and couldn't be happier with the final result. A fantastic team – highly recommend!”
Related work
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