Branding and Web Design for an eco-conscious business
Common Better
What we did
Strategy
Branding
UX/UI
Website design
Webflow development
The challenge
Common Better, a company dedicated to driving sustainability and positive change, came to us looking for a new website. Their old site didn’t reflect the professionalism or impact of their work, and they wanted something that better told their story. With their mission so closely aligned to our own values, collaborating with them felt like a perfect fit.
Our solution
We kept their recognizable logo but took a fresh approach to the rest of the branding, building it from the ground up. We introduced powerful visuals, including natural landscapes and passionate individuals driving change, to capture their mission in action. Through unique layouts, interactive design elements, and a focus on storytelling, we delivered a website that not only looks great but also connects with their audience on a deeper level.
Starting from scratch
We kept their original logo but reimagined every other aspect of the brand entirely. With a focus on minimalist design, a sleek black-and-white colour scheme, and bold, impactful imagery, we created a clean and modern look that truly stands out.
Building the experience
This project gave us the perfect opportunity to showcase our design and development expertise. We built a website with unique layouts, bold typography, and custom badge illustrations that add thoughtful, confidence-boosting touches to the brand.
To elevate interactivity, we integrated GSAP animations and seamless page transitions with barba.js, all while ensuring the site stayed lightning-fast.
The result? A website that feels dynamic and alive, delivering a smooth, immersive scrolling experience.
Client testimonial
"Working with Matt and the Greaterthan Studio team was an exceptional experience.
The entire process was extremely collaborative, from initial mood boarding to final technical tweaks.
The team was always very responsive and accommodating for change requests, and the final product looks and feels better than I could have imagined.
I would highly recommend Greaterthan Studio for any company looking to bring their online presence to the next level!"
Related work
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