Branding and Web Design for an eco-conscious business
Alunt Nutrition & Wellness
What we did
Strategy
Branding
UX/UI
Website design
Webflow development
The challenge
Alunt Nutrition and Wellness came to us looking for a brand refresh and their first website. With a DIY brand and no online presence, they were finding it difficult to build trust with potential clients. Their old branding felt disjointed and didn’t reflect their vibrant Mediterranean roots. Without a website, they had nowhere to direct people to view their menu or learn more about their services.
Our solution
We kicked things off with a brand strategy workshop, diving into Alunt’s story and values to create an identity that felt uniquely theirs. Bold, vibrant colours were a key part of the visual direction, chosen to reflect the bright, fresh flavours of Mediterranean cuisine.
As a newly launched business, building trust and credibility was essential. To support that, we designed engaging layouts for the About and Testimonial sections and placed them prominently near the top of the site. We also created a clear, easy-to-navigate menu section to help visitors quickly explore the available options.
Cooking up something new
We focused on a fun, bright colour-scheme with hints of hand drawn Mediterranean elements that brought a natural feel to the site. We played with unique layouts and interactions that invites the user to keep scrolling. Bright imagery displays the healthy and nutritious food Alunt offers.
Serving up the experience
Building Alunt's website was the perfect chance to incorporate interesting layouts as well as their mouth-watering photography.
We elevated the interaction with some animated GSAP elements, making the website feel alive.
The result is a web experience thats informative, intiuitive and might make you hungry if you stay there too long.
Client testimonial
"I came to Greaterthan with a very short timeline to have my brand and website created. I knew these things can often take months but was hopeful that they could help me before an event I had a few weeks out.
Being a new business I didn't know anything about websites. They guided me every step of the way.
A new brand and website in two weeks? Greaterthan went above and beyond. I secured two new clients at my event!"
Related work
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